PLAY IT AGAIN SPORTS

Kids can't commit. To anything. Especially sports. Enter Play It Again, the only sports store where you don't lose if you try a new sport. You win.

AD: Carey McKay

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ACTIVATION

Kids don't hit a homerun on the first try. Actually most kids will never hit a home run. So Play it Again is here to help. A day camp activation will visit rec centers across the country to help find the right sport for your kid. In the weeks before the activation, informational play equipment will promote the event.

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